This will allow you to begin ranking for highly-valuable bottom-of-the-funnel keywords.
First, you will need to audit your architecture firmâs website. This can be done using any number of SEO tools that will let you paste in a URL and give you a list of current rankings.
Keyword Research
When someone searches for architecture services in their area, they typically have a specific project they need help with in mind. They may also have a trusted friend or colleague that refers them to a local firm. Regardless, most new architectural clients will first turn to Google to find an architect/architecture firm near them.
Keyword research is the foundation of any SEO strategy. This includes both finding the right keywords and ensuring they are being used throughout your website, content, and business listings.
Most architects have one main service page on their website that lists all of the types of projects they can work on. This is an important start, but many donât have specific pages that explain the details of each service in detail (and include the relevant keywords). Creating these service pages will provide a better experience for prospects on your site, educate them, and reduce the number of questions during the sales process. It will also help you rank for the related terms in your area.
On-Page Optimization
SEO is one of the most effective ways to bring new clients to your architecture firm. It allows you to target specific keywords that your ideal client is searching for, which can then lead them right to your website.
The first step in any architecture SEO strategy is on-page optimization. This is the process of making changes to your website content and HTML code in order to improve its search engine rankings. It includes optimizing titles, headings, URLs, and content for relevant keywords and phrases. It also involves ensuring that all pages are properly linked and that internal navigation is user-friendly.
Another important aspect of on-page optimization is SEO For Architects ensuring that your Google Business Profile is filled out completely and accurately. This information is used to populate local 3-pack results, as well as for other search results on Google. It also helps potential clients find your business and learn more about what services you offer.
Link Building
Search engines value content that meets userâs search intent and is produced regularly. Search engine optimization takes time, but if done correctly it can bring your architecture firm more traffic and a competitive advantage over other firms.
Make sure your firmâs GMB (Google My Business) profile is fully optimized and filled out with as much information as possible. Google uses this information to populate the local 3-pack results that appear in searches for businesses like architecture firms.
While this may not seem like an SEO strategy component, itâs a great way to get your architecture firmâs name out there and generate interest in the services you offer. Itâs also a great way to earn backlinks, which are one of the top ranking factors in Google. The more backlinks you have, the better your architecture firmâs ranking will be for related keywords. There are many ways to acquire backlinks, such as submitting content to industry outlets or guest blogging on other websites.
Content Creation
Creating content is an important part of any marketing strategy, but for architecture firms, itâs especially critical. This includes creating blog posts that answer frequently asked questions about your services, step-by-step guides for how to complete a certain task, or case studies of past projects your firm has completed.
Having unique content is important because itâs what search engines look for when determining how high to rank websites in their results pages. This type of content is also what helps to attract links from other websites that will boost your SEO rankings as well.
Itâs also important to make sure all your content follows on-page SEO best practices. This includes optimizing the titles & descriptions for each piece of content you produce. Using an SEO audit tool like SEMrush, Ahrefs, or SERanking can help you ensure all on-page SEO best practices are followed. This is especially important for new architecture firm website content. However, itâs also a good idea to do an SEO audit on old content as well to see what you can improve